I’m a mum of two boys and started Awe Kids because I couldn’t find clothes for my own children that felt like us. Most of what I found was either plain blue and grey or covered in the same slogans, tractors and dinosaurs as everything else. I wanted pieces that were bold, joyful and full of heritage, and that a child could grow up feeling proud to wear.

So I started drawing them myself.

Every design starts as one of my own illustrations. I print and press each piece here in Kent, then wrap it by hand so it arrives ready to give.

Why it matters
I believe every child should grow up confident in who they are and free to dream bigger than the paths they’re shown. Awe Kids is my small way of starting that early, with something they wear, play in and keep.

Thank you for being here. Every order supports a small, family-run business, and I read every message.

Ray x